Carey Hart | Hart Luck
A true pioneer in action sports, Carey made history as the first rider to successfully land a backflip on a 250cc motorcycle during competition—a defining moment that transformed freestyle motocross and established him as one of the sport’s greats. His fearless approach, creativity, and relentless drive continue to shape everything he touches.
Style Meets Progress
Drawing on the rich heritage of British motorcycle design and our production team’s resolute dedication to quality and innovation, we build electric motorcycles that are redefining the future of urban travel.
A Roadster motorcycle is a unique marriage between classic British engineering and the finest electrical advancements. Breath-taking machines that balance raw appeal with tomorrow's technology.
Built in Britain
Our motorcycles are built in Coventry, in the Midlands, the beating heart of British motorcycling. BSA, Norton, Royal Enfield, and Triumph are some of the best-known examples of fantastic companies with their roots in the Midlands.
We are proud to open a new chapter in the story of British motorcycle design as the UK's first electric motorcycle manufacturer.
We deal direct
We are a Direct-to-Consumer manufacturer, meaning we sell our electric motorbikes directly to customers and deliver them right to their door.
No more reliance on dealerships. Our motorcycles are available to order via our website and you can even place an order over the phone if you prefer. And, when your motorcycle requires maintenance, our trusted Roadster engineers will come to you, eliminating the need to plan trips to auto repair shops.
